September 1, 2010
Crispin Porter + Bogusky brands baby carrots like junk food to get kids to buy them This is simultaneously: An experiment in anti-branding Proof of the immense power branding, product design and brand awareness hold over consumers in all markets An instance of corporations using their powers for good, and not in a “pro-bono-community-service-mandated-for-all-employees-because-we’re-the-good-guys” way A sign of the apocalypse  If you aren’t familiar with CP+B’s work you should check out this Wikipedia, because if there’s one ad agency to keep up on, it might be these guys

Crispin Porter + Bogusky brands baby carrots like junk food to get kids to buy them

This is simultaneously:

  • An experiment in anti-branding
  • Proof of the immense power branding, product design and brand awareness hold over consumers in all markets
  • An instance of corporations using their powers for good, and not in a 
    “pro-bono-community-service-mandated-for-all-employees-because-we’re-the-good-guys” way
  • A sign of the apocalypse 

If you aren’t familiar with CP+B’s work you should check out this Wikipedia, because if there’s one ad agency to keep up on, it might be these guys

3:53pm  |   URL: http://tmblr.co/ZN9XVy_UGQC
Filed under: crispin porter + bogusky